Mariah Chase – Eloquii CEO
Recently having relaunched after being rescued in a liquidation sale, Eloquii Design Inc. has announced that the company has raised $6M from investors in a Series A round to expand.
I’m interested in the category. They are tremendously underserved,” said Greycroft Partners Principal Ellie Wheeler, referring to Eloquii’s target customer, who wears a size 14-24 and represents roughly 65% of U.S. women. “There is great opportunity here.
The investment round was lead by Greycroft Partners with participation from Daher Capital, Bassett Investment Group, Western Technology Investment and Female Founders Fund. The round also included individuals Fabrice Grinda, Jose Marin and Ben Sun.
One thing that sets the brand apart from its competitors (like Lane Bryant and Torrid) is the small company is solely relying on social media outlets for marketing to expand it’s following and create a community. The company tends to repost photos submitted by customers wearing its clothing.
With a total of only 16 employees at its Columbus, Ohio and New York offices, the brand manages with its small team of designers to launch two new collections monthly.
“Very few of the pieces on our site are designed to live longer than eight weeks,” said company Chief Executive Mariah Chase.
The Series A round will go towards hiring a handful of employees to help with marketing and design.
ELOQUII RAISES $6M TO EXPAND BRAND – Thick Fab Life